Mission
Read why
Algorithms favor soulless mainstream and AI songs over real new music for you to discover.
Smaller artists face rising costs, low exposure, more regulations, and hurdles set by the industry.
Taylor sells out in 1 min – good on her but corporate monopolies benefit, dictate, and crush small players.
Values
Read how
Discover new sounds you’ll love and reconnect with your favorites. sooon is music-first.
Support local venues and keep live music thriving. sooon puts your scene at the heart of it all.
We’re here for the music, not the money. sooon is a non-profit driven by passion and collaboration.
About sooon
Meet the initiators
Self-employed UX strategist and designer, committed to crafting things that spark joy.